Analisys
At this stage all analytical work is carried out: an audit of the product, the definition of the target audience and its
interests, a comparative analysis of competitors.
Concept
In this phase, we extract meaning, look for metaphors and give form to the information we received through the analysis. This is
how a concept or prototype emerges. If the client needs branding, we design 2-3 pages of corporate identity. If the interface, we
make several screens to reveal the idea.
Versions
At this stage we delve even deeper into the problem and the product: we work with feedback from the client, correct mistakes, look
for new approaches and offer variants of concepts until we find the right solution.
Development
We implement a ready concept or create a digital product based on a prototype: we draw up a timeline, set control points for
coordination with the customer and making adjustments.
Guidelines
For each of our products - be it a website, software, strategy or guidebook - we create a user manual - and only then complete the
project.
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